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If you want to sell to the local audience, you should create a multilingual website.
Because why not use the language your customers speak?
You could also get a competitive advantage with a multilingual website. You could win the hearts of your audience by creating a website version on the language they are comfortable with.
If you are a local business or someone selling to non-English speaking communities, implementing another language would boost your sales.
Plus, creating a multilingual website in WordPress is a piece of cake once you get the hang of it.
You just need to install a plugin, and your website is ready for another language.